Audiens, one of the European leaders of the CDP (Customer Data Platform) opens an office in Paris. It is headed by Alexandre Noirot-Cosson, appointed International Sales Director, whose mission is to develop the commercial presence of Audiens on the French market.
After 10 years of experience in London and Paris in executive positions, then as an entrepreneur in the marketing performance market, Alexandre Noirot-Cosson joins Audiens with the aim of rapidly developing CDP's commercial presence with advertisers and their agencies, on the French and European markets.
"The ambition of the team of Audiens and its new owners, the flexibility of our solution and also the prestige of the customers already in the portfolio confirms us in the opportunities to seize, and I am happy to evolve in a society that is by nature data and performance.” Says Alexandre Noirot-Cosson - International Sales Director of the technology platform.
Founded in Italy in 2014 by Marko Maras, Audiens has become a European leader in CDP. This technology allows advertisers to aggregate, segment and activate all of their 1st party data in order to send personalized advertising messages to their customers and prospects. This data is derived from the journey of users, customers or prospects, based on their interactions across all digital channels (website, applications, CRM) and offline (visits and store purchases). They are then grouped together in a single interface, offering the advertiser an overview of the audiences of its brand and their evolution in the buying cycle.
"In a complex digital market, the multitude of channels and platforms represents a gap in the use of the advertiser's 1st party data, which is essential for personalized communication with the user," says Alexandre Noirot-Cosson. “Audiens provides the solution by offering the advertiser's marketing teams a platform that they can integrate and manage autonomously to immediately capitalize on their proprietary data, from a single, centralized interface, while retaining control over their delivery."
Article published on Ratecard - http://www.ratecard.fr/audiens-ouvre-son-bureau-en-france-avec-a-sa-tete-alexandre-noirot-cosson/